Love Our Children USA has announced the launch of its national campaign STOMP Out Bullying with its First Annual Celebrity Auction.

The star-studded auction will take place at from October 6 – 20. Proceeds from the auction will go towards bullying and cyberbullying prevention, education and peer mentoring in schools.

Among the celebrities and those in the entertainment and sports industries who have joined Love Our Children USA in its STOMP Out Bullying Auction are: Elton John, Bette Midler, Ellen DeGeneres, Sugarland, John Cusack, Donny and Marie Osmond, Ashleigh Banfield, Dancing With The Stars, Live With Regis and Kelly, The View, truTV, “In The Heights”, the NJ Nets and more.

“Kids who are intimidated, threatened, or harmed by bullies often experience low self-esteem and depression, whereas those doing the bullying may go on to engage in more serious antisocial behaviors. Some kids are so traumatized by being bullied, that they contemplate suicide. Bullies often have been the victims of bullying or other mistreatment themselves,” said Ross Ellis, Love Our Children USA Founder and Chief Executive Officer. This campaign’s key purpose is to educate those kids who are being bullied – and those who are bullying – that there are choices for them to get help.

Bullying has reached epidemic proportions. While childhood should be a time filled with learning and joy, the reality for many kids and teens is often much different. They’re the victims of bullying at school or on neighborhood playgrounds. Bullying can be so painful and has played a role in school shootings across the country. While boys are more physical, girls use weapons, exclusion, slander, rumors and gossip.

And cyberbullying is on the rise. This social online cruelty is used in the forms of e-mail, cell phone/pager text messages, instant messaging, defamatory personal Web sites, and defamatory online personal polling Web sites. While most kids use the Internet for friendly interactions, more and more kids are using these communication tools to antagonize, terrorize and intimidate others.

In addition to the auction, teen celebrities Demi Lovato and JoJo are participating in the public service campaign, which includes TV spots, videos, posters, brochures and wristbands.

More information can be found at the STOMP Out Bullying website.

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