This October, for National Bullying Prevention Month, Bystander Revolution is introducing #MonthOfAction, a campaign inspiring individuals to act by breaking down one of the biggest barriers to change – knowledge about what to do.
On September 30th, Bystander Revolution Ambassador and Strategic Advisor, Monica Lewinsky, is launching #MonthOfAction on ABC’s Good Morning America, with People to exclusively follow in print and online October 1st.
For all 31 days in October, Bystander Revolution will roll out daily challenges via Instagram, Twitter, Facebook, Tumblr, email, and text message to raise awareness of powerful actions anyone can do to defuse bullying.
Celebrities such as Olivia Wilde, Salma Hayek, Lily Collins, Michael J. Fox, Rashida Jones, Jamie Lee Curtis and Alan Cumming, along with organizations such as GLAAD, PACER, The Bully Project, Crisis Text Line, Common Sense Media, and MTV’s Look Different, have teamed up with Bystander Revolution to create their own daily challenges for #MonthOfAction.
“People know about bullying but they don’t know how to help,” said MacKenzie Bezos, Founder and Executive Director of Bystander Revolution. “The good news is there are so many simple, practical, immediate things individuals can do any day that can have a huge impact. October’s Month of Action is an opportunity to get the word out.”
Participants will sign up for #MonthOfAction on Bystander Revolution’s website. Based on their preference, Bystander Revolution will email and/or text the day’s challenge with suggested actions. Participants are encouraged to share what they did with their networks by posting a photo, one of the Bystander Revolution graphics, or a few words with the hashtag #MonthOfAction. For every action completed, participants will be entered to win Bystander Revolution swag and other prizes, including Amazon Fires and tickets to iHeartRadio’s Jingle Ball 2015.
“The work of Bystander Revolution is deeply meaningful to me, and I am thrilled to be a part of launching Month of Action,” said Monica Lewinsky. “Engaging in the daily challenges will help transform our online world into a safer and more compassionate space for everyone. Even just one action is a step in the right direction towards ending bullying and can save a life.”
Practice, repetition, and consistency create habits and can drive behavior change. Every time someone acts during #MonthOfAction, it reinforces their own ability to act and can serve as an example for the people around them.