Hot on the heels of John Lennon’s charity TV advertisements for lap tops, Hard Rock International is proud to announce the launch of its 2008 global “Imagine There’s No Hunger” campaign to benefit WHY, a nonprofit organization that strives to fight against hunger and poverty in America and around the world.
Setting the foundation for the “Imagine There’s No Hunger” campaign, artist and musician Yoko Ono has graciously donated her late husband John Lennon's inspirational song “Give Peace A Chance” to the SERVE3 compilation. The CD will also include rare, new or previously unreleased tracks from some of music’s most influential artists, including Bruce Springsteen, Joss Stone, Avril Lavigne, Starsailor, My Morning Jacket and more. SERVE3 will be available at Hard Rock locations around the world and on www.hardrock.com, with digital downloads available at iTunes.com.
“I am glad that WHY is using John’s lyrics to communicate the seriousness of this issue to the world,” said Yoko Ono. “Let’s all work together to make a world without hunger as soon as humanly possible. We owe this battle to our children. WAR IS OVER if you want it. In brotherhood and sisterhood.”
The “Imagine There’s No Hunger” campaign also includes a charity bracelet, as well as a limited-edition pin and holiday ornament, featuring John Lennon’s famous self-portrait and signature. All net proceeds from the campaign will be donated directly to WHY to benefit grassroots efforts in Kenya, Haiti, Indonesia, Thailand, South Africa, Venezuela and New Orleans.
More info can be found here.