H&M, a chain of 1,500 stores spread across 28 countries, has joined together with Designers Against AIDS to launch Fashion Against AIDS, a clothing collection for men and women, designed to draw attention to HIV/AIDS and increase awareness of the disease. Last year’s campaign featured Timbaland, Good Charlotte, Rihanna, and Ziggy Marley who created a special selection of T-shirts, tank tops, and hooded sweatshirts that use color and style to highlight the cause.
For the 2009 Fashion Against AIDS collection, the message is loud and clear with bold language and vibrant colors. Roisin Murphy’s t-shirt is bold with the phrase “Protection is power” on the front and back of a men’s t-shirt and a women’s bodysuit. N.E.R.D uses a clever graphic to shout “use your brain” on vibrant tank tops and t-shirts for both men and women. Estelle designed a tank top with the slogan “LIFE IS TOO SHORT – HAVE SEX BE SAFE” next to a sassy silhouette of an empowered woman. Katy Perry’s clever safe sex message, “WHAT’S ON THE OUTSIDE IS WHAT COUNTS,” appears on both a bodysuit and a cap-sleeved shirt. In a nostalgic nod to her roots, “GIRLS JUST WANNA HAVE SAFE SEX” is scribbled in pink lipstick on Cyndi Lauper’s t-shirt. Others include Yoko Ono’s design of the words “IMAGINE PEACE” in multiple languages and Robyn’s feisty “PROTECT YOUR BODY.”
Dita von Teese, an avid supporter of AIDS causes, created an alluring image of her iconic red lips and arched brow on a cute cap-sleeved T: “It is really great that H&M continues to educate its customers and the world about HIV/AIDS with their campaign Fashion Against AIDS. We must never give up the fight against this horrible disease and we must constantly remind each other not to become apathetic or careless. The war on HIV/AIDS must continue.”
This year’s T-shirt designs will hit stores on May 28.