By Elizabeth Willoughby on
OmniPeace, a Los Angeles-based fashion brand that donates 25% of its profits towards efforts to end extreme poverty in Africa by 2025, has launched a new campaign, Stamp Out Violence Against Women and Girls of the Congo.
“[OmniPeace is] building this place called the City of Joy,” said Cox, an ambassador for the organization. “It’s a healing center for women and children who have been violated.”
OmniPeace is selling specially designed t-shirts in order to help fund the City of Joy, and many celebrities find donating profits that have been generated through consumerism to be a good idea.
“There are so many looming causes that need everyone to be involved in and everyone to be conscious of,” said Crow. “This is one that I really think does escape people because it’s not happening in our own country and it’s so foreign – the idea of using rape as warfare – that a lot of people close their eyes to it. In our own way of consumer-ship, we can have a voice in what happens over there.”
The t-shirts feature drawings by the child victims at the center’s art therapy program.
“[The t-shirt logo] are images that have been made into a collage from these children,” explains Aniston. “You can see all of these drawings. It’s quite disturbing to know that this is what is in front of them… It’s excruciating. [This] is what they see in front of their eyes.”
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