Robbie Williams Gives It Sum More

Robbie Williams has donated $3 million (£1.5 million) to his “Give It Sum” fund. Run in partnership with the UK Comic Relief, the fund provides grants for self-help projects, community groups and voluntary organisations based in North Staffordshire, where Robbie grew up.

Williams began Give It Sum in 2000 using $3 million (£1.5 million) given to him by Pepsi as part of an endorsement deal. The latest donation makes a total of $6 million (£3 million) he has given to help local people to find solutions to local problems. Money for the latest donation was raised through the sale of career memorabilia, such as platinum discs and hand-written lyrics.

Give It Sum offers grants to groups making less than $300,000 (£150,000) a year, and in the past has aided self-help groups working to improve their local communities, projects helping young people with drug and alcohol problems, homeless people, single parents, older people, people from minority ethnic communities, groups campaigning for better services and disabled people’s rights groups.