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The Who just rocked out for over 100 million viewers during the Super Bowl halftime show, but it’s their new line of limited edition T-shirt’s from the good people at the Hard Rock Café that begs attention, as all sales benefit City of Hope, the charity working to conquer life-threatening diseases such as cancer and HIV/AIDS.

The limited edition “Who Signature Series: Edition XXVII” T-shirts, designed by band members Pete Townshend and Roger Daltrey, are priced at just $26, with fifteen percent of each sale going to City of Hope. The tee design is pure ‘Who’ and depicts Townshend’s classic “windmill” guitar technique against a somewhat tattered Union Jack. The front of the shirt also features a Who backstage pass while the phrase “That’s Who” is printed on the back of the tee.

The Who’s relationship with the Hard Rock is more than meets the eye. According the ‘legend,’ over 30-years ago, Townshend was in the original Hard Rock Café in London when he noticed Eric Clapton's guitar hanging on the wall. Clapton had asked that his guitar be hung to mark his favorite barstool and the club’s management obliged him. Then one week later the Hard Rock Café received a package from Townshend. Inside was one of his own guitars along with a note stating, “Mine’s as good as his! Love, Pete.” It was this impulsive move by Townshend that led to the Hard Rock’s line of rock ‘n’ roll memorabilia.

“Roger and I have a rich history with Hard Rock International and it’s an honor to join some of the music’s greatest legends for this important cause,” Townshend said of the new garment. “It’s amazing that our design on a T-shirt can literally help save lives.”

The new shirt is available at all Hard Rock Cafes, hotels and casinos as well as the company’s Web site. For more information, all you need do is click here for HardRock.com.

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