A number of celebrities are giving up their Facebook and Twitter accounts as part of a new charity initiative for Alicia Keys' Keep A Child Alive.
The campaign – called Digital Life Sacrifice – will see stars such as Lady Gaga, Justin Timberlake and Usher stay away from their computers from December 1 until Keys’ charity raises $1 million.
“It’s really important and super-cool to use mediums that we naturally are on,” says Alicia. "It’s so important to shock you to the point of waking up. It’s not that people don’t care or it’s not that people don’t want to do something, it’s that they never thought of it quite like that.
“Once I got people on the phone and I was able to paint the concept for them, everybody was in.”
Other stars who have committed their support include Keys’ husband Swizz Beatz, as well as Jennifer Hudson, Kim and Khloe Kardashian, Ryan Seacrest, Elijah Wood, Serena Williams and many others.