MusiCares recently announced the launch of an innovative fundraising campaign aimed at the public to create the world’s largest photo mosaic comprised of one million photo tiles – and some big celebrity names are taking part.
“Be A Part Of The Heart” encourages fans, recording artists, and corporate and media partners to come together to raise awareness and generate resources to help MusiCares continue to provide a safety net of critical assistance for music people in times of need.
Participants can visit www.beapartoftheheart.com and make a contribution of $1 to receive an online tile, where they can upload a photo and include their stories and links to websites and social media platforms. There is no limit to the donation amount and the tiles that go with it. Tiles can be created in honor of loved ones, to commemorate important milestones or holidays, and to engage other members of the public. There also is a place to include text about key musical influences.
“What so engages me about the ‘Be A Part Of The Heart’ concept is that it will allow for the creation of a genuine online community that is coming together to participate in philanthropy and tell the story of music in their lives,” said MusiCares Board Chair Paul Caine. “And it will help raise the visibility of this remarkable organization in the broader community.”
The “Be A Part Of The Heart” program will continue throughout 2011 with a special unveiling event and concert to be announced in December. Find out more here.