Model Naomi Campbell and her Fashion For Relief campaign are to open a one-week-only pop-up charity shop in London next month.
The shop will feature items owned by the supermodel and other celebrities – including Little Britain’s David Walliams – as well as labels such as Stella McCartney. Naomi will front the shop, along with other celebrities, to benefit the Prince's Trust, a charity established by Prince Charles to offer support by training, mentoring and financial assistance to help disadvantaged young people achieve their potential.
The pop-up shop will open its doors at Westfield London with a special preview night on Tuesday 5th April and then stay open to the public until Wed 13th April 2011.
Clothes on sale on the night, and in the pop-up store, will include those pieces showcased on the catwalk at Fashion for Relief’s New York and London shows last year. Naomi Campbell has also called upon some of the world’s most influential designers, celebrities and brands to donate pieces for purchase.
So whether you’re after a Christopher Kane dress worn by Amanda Holden, a Tom Ford suit worn by David Walliams or a Vivienne Westwood Gold Label dress worn by Naomi Campbell herself, there is something gorgeous for all of us – and all profits go to a great cause: The Prince’s Trust.
Throughout the week, clothing and accessories will be replenished with new stock and each day, a special item will be adorned with a golden ticket which will enclose incredible sale price.
The Fashion For Relief shop will be located inside Westfield London’s luxury shopping quarter – The Village. It will be a chance to indulge in all luxury touch points.
The shop’s windows will be designed by renowned Set Designer Michael Howells who has designed numerous sets for Christian Dior, Burberry, Louis Vuitton and own name fashion shows. Super cool atmospheric lighting and fashionista DJ’s will create a space in which charity and fashion meet to make good things happen. What’s more, shoppers will be served by familiar celebrity faces from the world of glamour and fashion.