Grammy Award-winning artist and international music superstar Lady Gaga has announced via exclusive video that she has launched a campaign on the celebrity charity-fundraising digital platform Prizeo.com to raise awareness and funds for Born This Way Foundation.
Lady Gaga and her mother, Cynthia Germanotta, founded Born This Way Foundation in 2011 to foster a more accepting society, where differences are embraced and individuality is celebrated.
“I have some of the most amazing, creative, inspiring, and brave fans in the world,” said Lady Gaga. “I wanted to do something that would include my fans in our work to create more bravery and more kindness, so I’m doing something that I’ve never done before.”
Fans can participate by going to Prizeo.com/LadyGaga. Those who contribute to Gaga’s campaign will be entered into a drawing to win the ultimate Lady Gaga VIP experience: One grand-prize winner and a guest will be flown from wherever they are in the world to New York City to attend one of Lady Gaga’s seven sold-out shows at Roseland Ballroom. But that’s not all: Lady Gaga will also welcome the winner and guest to her hometown by hosting them at a Germanotta family meal at their Manhattan restaurant, Joanne Trattoria.
Those who donate at specific price points are also eligible for exclusive rewards, including an exclusive “Born to Be Brave” foundation t-shirt or poster, an autographed Gaga discography — even a personal item from Gaga’s own wardrobe! A full list of campaign rewards is available HERE.
The grand-prize winner will be chosen at random and notified shortly after the campaign closes. For full contest rules, click here.
Prizeo enables stars to maximize the benefits of their social-media platforms on behalf of charities. Recent Prizeo campaigns featuring celebrities like Will Ferrell, Samuel L. Jackson, Kristen Bell, Alicia Keys, Ed Sheeran, Mariah Carey, and Kobe Bryant have shown the immense power of social media to raise funds and awareness for charitable causes. A 2013 campaign featuring One Direction's Harry Styles and Liam Payne raised nearly $800,000 for cancer research and prevention programs. Prizeo’s micro-donation model allows fans to donate for chances to win once-in-a-lifetime experiences with their favorite celebrities whose charities benefit from the online campaigns that run live on the site.