Grammy Award-winning artist and international music legend Sir Paul McCartney has launched a campaign on the celebrity charity-fundraising digital platform Prizeo.com to raise awareness and funds to build a new school in Haiti through Aid Still Required (ASR).
McCartney has been a longtime supporter of Aid Still Required, beginning in 2005 with his donation of “Let It Be” to ASR’s CD compilation for tsunami relief.
Aid Still Required shines the spotlight on forgotten issues and people who have been left behind after natural disasters and human crises. Their current focuses include the 2010 earthquake in Haiti, Hurricane Katrina, the 2004 tsunami and the Darfur conflict.
“Last month in Haiti we found a makeshift school cobbled together by farmers who can not afford to send their kids to school,” says ASR President Hunter Payne. “It was fashioned together from sticks, pieces of canvas and plastic, and would never last the rainy season. We were very moved by this community’s initiative and asked Paul if he would help us build a permanent structure, and he said yes immediately.”
Fans can participate by going to Prizeo.com/Paul. Those who contribute to McCartney’s campaign will be entered into a drawing to win the ultimate Sir Paul McCartney VIP experience: one grand-prize winner and a guest will be flown from wherever they are in the world to San Francisco to attend McCartney’s sold-out concert at Candlestick Park. But that’s not all: McCartney will also invite the winner and guest to visit him backstage and attend sound check before the show. This concert will be the first time McCartney has played the venue since The Beatles’s final full concert on August 29, 1966. It will also be the last – this will serve as the final concert ever to be held at Candlestick Park before its demolition.
Those who donate at specific price points are also eligible to receive t-shirts designed exclusively for the charity campaign. Donors can choose to donate in any amount at $5 per entry.
The grand-prize winner will be chosen at random and notified shortly via e-mail after the campaign closes. For full contest rules, www.prizeo.com/terms-and-conditions.
Prizeo enables stars to maximize the benefits of their social-media platforms on behalf of charities. Recent Prizeo campaigns featuring celebrities like Will Ferrell, Lady Gaga, Samuel L. Jackson, Kristen Bell, Alicia Keys, Ed Sheeran, Mariah Carey and Kobe Bryant have shown the immense power of social media to raise funds and awareness for charitable causes. A 2013 campaign featuring One Direction's Harry Styles and Liam Payne raised nearly $800,000 for cancer research and prevention programs. Prizeo’s micro-donation model allows fans to donate for chances to win once-in-a-lifetime experiences with their favorite celebrities whose charities benefit from the online campaigns that run live on the site.