By Tim Saunders on
Actress Jessica Alba has appeared in a new advertisement and public service announcement aimed at energizing young adults to register and vote in the 2008 US election.
The 27-year-old actress – who appears in the adverts naked and wrapped in black electrical tape – is part of the “Only You Can Silence Yourself” campaign being run by Declare Yourself, a non-profit organization initiated in 2004 to energize and empower a new movement of young voters.
“If you don’t register and vote and make a difference, and hopefully change the bad things that are happening in our country, you are essentially just binding and muzzling yourself,” she said. “I really don’t see the point in not registering to vote. We sign up for MySpace pages and Facebook pages, and download music off the internet. The least people can do is register to vote online, actually making a difference in their world, not just making their lives a little bit cooler. It makes more sense to spend your time making a change in society—and it actually doesn’t take that much time! It takes more time to make a music playlist than it does to register to vote.”
According to their website, Declare Yourself registered over one million young people in the 2004 and 2006 elections. Founded by television producer and philanthropist Norman Lear, the campaign has gathered support from a wide range of stars, including Ben Affleck, Christina Aguilera, Scarlett Johansson, Drew Barrymore and many more. Declare Yourself aims to empower and encourage every eligible 18-year-old in America to register and vote in the presidential primaries and 2008 presidential election, using the power of media partnerships, celebrity spokespeople, the sports arena, and mobile and Internet technology.
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