By Myrlia Purcell on
Beginning this Sunday, the four will appear in commercials for the Macy’s Believe Campaign, based on the 1897 New York Sun’s famous “Yes, Virginia, there is a Santa Claus” editorial.
Macy’s will provide mailboxes at “Believe stations” in its stores across the U.S., at which children can mail letters to Santa; kids can even write to Santa at the in-store letter-writing stations. Macy’s will donate $1 to the Make-A-Wish Foundation for every letter received, up to $1 million.
“‘Believe’ is the articulation of everything we treasure about the holiday season and is an authentic celebration of the Christmas spirit,” the company says in its release. “We felt strongly that this year it was important to remember and embrace the real sentiment of the season. We’d like to inspire all of America to believe.”
The Make-A-Wish Foundation works to bring joy to the lives of children suffering from life-limiting conditions.
Copyright © 2008 Look to the Stars