MCM sponsored the Daily Front Row’s fourth annual Los Angeles Fashion Awards and VIP After Party highlighting the brand’s largest philanthropic partnership with (RED), held at the iconic The Beverly Hills Hotel on Sunday, April 8th with the award show seated in the Crystal Ballroom and the after party located directly above at Bar Nineteen 12.
Hosted by Derek Blasberg, the award show honors celebrities, stylists, designers and emerging talent including Emily Ratajkowski, Jen Atkin, Jeremy Scott, Phillip Plein, Kate Young, Wendi & Nicole Ferreira, Jamie Mizrahi, Cami Morrone, Alexi Lubomirski and Stuart Vevers whose awards were presented by notable industry colleagues such as Nicole Richie, Paris Jackson, Kris Jenner, Rowan Blanchard, Sebastian Feana, Trey Laird and more. Both the awards and VIP after party were filled with A-list talent and industry insiders such as Chrissy Teigen and John Legend, Francis Bean Cobain, Paris Hilton, Tommy Hilfiger, Jhene Aiko, Joel Madden, Leona Lewis, Normani, Serayah, George Kotsiopoulos, Marianna Hewitt, Caroline Vreeland, Johannes Huebl, Cordell Broadus, EJ Johnson, Suede Brooks, Erin Foster, Erika Costell, Charlotte MicKinney, Charlie Plummer, Joey King, Kiersey Clemons, Sarunas Jackson, Lisa Rinna, Nicole Williams, Shaun Ross, Tessa Brooks, Zara Larsson and more.
Party-goers enjoyed music by DJ Illanoise (Raphael Woods) while raising awareness for the MCM x (RED) philanthropic partnership by posing for multiple photo moments with the larger than life MCM Visetos Bear wearing MCM x (RED) accessories, the interactive MCM animal doll installation as well as the MCM heritage travel trunk display. Guests also tried out the new MCM x WizPak exclusive backpack style with built-in BlueTooth speakers while enjoying festive cocktails and tasty treats throughout the evening.