The Visual Snow Initiative has concluded the first ever Visual Snow Conference which took place on May 5, 2018 at UCSF.

Founded by Sierra Domb, the Visual Snow Initiative was created to bring attention to Visual Snow, a condition that affects all ages. Visual Snow is a brain disorder which has many visual and non-visual symptoms. The main indicator of Visual Snow is that people experience seeing the world through an overlay of tiny pixilated dots. These visual disturbances persist 24/7 with the eyes open or closed. The medical community is not yet fully educated on this condition. As a result, most people who suffer from Visual Snow are misdiagnosed or marginalized by well-intentioned but unknowing physicians.

The Visual Snow Initiative has teamed up with Brandefy, Conscience Entertainment Group, and The Artists Project to produce public service announcements featuring actors, recording artists, and professional athletes. Celebrities who support the Visual Snow Initiative through public service announcements include Ringo Starr, Aaron Carter, AnnaLynne McCord, Tommy Davidson, Caitlin O’Connor, Brittany Curran, and John Salley.

The Visual Snow Initiative was the official charity partner at the 45th Daytime Emmy Awards. Hollywood celebrities at the event showed their support for the Visual Snow Initiative backstage and on the red carpet, such as: Judge Mathis, Larry King, Dr. Mehmet Oz, Wayne Brady, Greg Vaughan, Nancy O’Dell, Lori Harvey, Vincent De Paul, James Reynolds, Aisha Taylor, Sara Gilbert, Eve, Julie Chen, the cast of The Real, and the cast of Days of our Lives. Through this Daytime Emmy Awards experience, the Visual Snow Initiative has built relationships that will enable Visual Snow to be highlighted on many daytime TV shows.

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