Following last year’s successful What Book Got You Hooked campaign, literacy charity First Book is once again joining with the stars to raise awareness.

What Book Got You Hooked is an initiative of First Book, a charity whose mission is to give children from low-income families the opportunity to read and own their first new books. The online campaign highlights the importance of books in the lives of children – especially for those in need.

From now through September 30, visitors to the First Book website are asked to share their memory of the first book that made reading fun, then help get more children hooked by voting for the state to receive a special donation of 50,000 new books for children in need. Visitors are also invited to make a $10 donation, to help provide four brand new books for a child in need.

Many celebrities have already shown their support for the campaign, with Morgan Freeman, Ed Asner, Selena Gomez, Marlee Matlin, Joan Allen, John Krasinski, Neil Patrick Harris, Patti LaBelle, David Duchovny and many more sharing thoughts about their favorite childhood books.

To find out more about the campaign, click here.

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