Alex has been made ‘Families Ambassador’ for the charity, which helps sick and disabled children throughout the UK by providing providing specialist equipment, treatment and therapy as well as its annual ‘Destination Dreams’ holiday.
The Welsh presenter of CBeebies shows ‘Bed Time Hour’ and ‘Discover and Do’, joins A-list names Rod Stewart, Robbie Williams, Elizabeth Hurley, Joan Collins and Sir Elton John, who are all ‘Goodwill Ambassadors’ for Caudwell Children.
The announcement comes after the presenter helped raise over £10,000 for the Staffordshire-based Charity in 2010. He was also the first personality to complete the London Marathon for the cause.
Commenting on the new role, Alex, said: "I am so delighted to be asked to join Caudwell Children as an official Ambassador. It really is a great honour for me and a really proud moment.
“I am so passionate about Caudwell Children and the work they do and I have met some fantastic children and their families whilst working with them.
“I look forward to the future and helping them raise vital funds in any way that I can. I want everyone to know about this truly wonderful Charity.”
As part of the Charity’s Destination Dreams trip to Florida, Alex surprised 25 youngsters battling life threatening and terminal illnesses before they left at London Gatwick Airport..Trudi Beswick, CEO of Caudwell Children, said: "We are absolutely thrilled Alex has committed to supporting the Charity. He is passionate about the work we do and has been a leading example of someone who is always willing to help.
We are proud to have him on board and has been absolutely fantastic with the children and families as well as an excellent role model.
We are looking forward to working with him to help promote the important work of the Charity."
To date the Charity has donated over £13 million to thousands of children with over 350 different medical conditions.