By Tim Saunders on
The “BE GREAT” campaign launched last week, and aims to encourage volunteers to work at the clubs.
“What’s going on with children doesn’t worry me,” said the Oscar-winning actor. “What’s going on with adults worries me. If we are not more committed to these young people … they will go as far as we take them, so the onus is on us, not on the children. We’ve created this world for them, we are the ones that fall and we are the ones that can rectify it.”
All of the stars involved in the new campaign attended Boys’ and Girls’ Clubs as children, and include Bill Cosby, Muhammad Ali, Swin Cash, Bill Clinton, Cuba Gooding Jr., Michael Jordan, Queen Latifah, Mario Lopez, John Mellencamp, Edward James Olmos, Smokey Robinson, John Singleton, Ruben Studdard, Usher, Courtney Vance, Mark Wahlberg, and Kerry Washington.
“As someone whose life was changed dramatically by the Boys & Girls Club, I can think of no better organization to lead the country in addressing the pressing needs of today’s young people,” said Washington. “I also believe that as adults, we must assume responsibility for many of the conditions that are preventing our young people from achieving their full potential.”
The full advertising campaign can be seen at the BE GREAT website.
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