By Tim Saunders on
This Summer has seen both style and flair in the fashion world, and nowhere has this been more evident than in the clothes worn by celebrities. From the metallic mini-dresses that made a splash at the 49th Annual Grammy Awards to the dazzling array of gowns seen at the 79th Academy Awards, celebrity fashions have made it a year to remember. Yet, in a season that has included a host of environmental and humanitarian events, many stars have used what they wear to raise awareness of some big social and ecological subjects. They have embraced issue-based labels as a way of provoking thought on some of the most important problems facing the world today.
One such label is Threads For Thought, a contemporary lifestyle brand of clothing for men and women. With a portion of its proceeds going to the Natural Resources Defense Council and the International Rescue Committee, Threads For Thought produces designs which draw inspiration from three major areas: Africa, the Environment, and Peace.
The 100% organic cotton garments have been worn by a multitude of celebrities who support the brand’s concepts, including American Idol judge, Paula Abdul, and actor Jamie Foxx. Singer Gwen Stefani has been setting trends with a selection of Threads For Thought scarves and tops, and actor Don Cheadle, well known for his humanitarian work in Darfur, was spotted wearing a TFT t-shirt on “Inside The Actor’s Studio”.
Another brand popular with celebrities is OmniPeace, who donate 50% of all proceeds to the Millennium Promise Alliance, a non-profit organization working to end extreme poverty by 2025. The brand’s easily recognizable t-shirts were launched by Courteney Cox and David Arquette in 2005, and have since been worn to events by Jennifer Aniston, Angelina Jolie, Naomi Campbell, Kevin Costner, and Harry Potter’s Emma Watson.
Also popular is Edun, a fashion company that works to improve the skills of the workers where their clothing is made, including India, Tunisia, Kenya, and Madagascar. Founded in 2005 by U2 singer Bono and his wife, Ali Hewson, Edun also recently launched the “edun LIVE” sub-brand, which aims to foster trade in Africa by ensuring all of its products are 100% African, from “grower to sewer”.
“Bono’s biggest impression of the Africans is that they don’t want charity, they want trade,” said Hewson. “They have pride, they’re very dignified people. They want to work. This company is a business model that other people can follow.”
The company has raised the support of celebrities such as Pierce Brosnan, and last year released special Edun-One t-shirts, which made over $376,000 for ALAFA, a fund set up to fight Aids in Africa. The t-shirts were worn by stars such as Naomi Watts, Gary Oldman, Heath Ledger, and Jimmy Fallon.
With Winter just round the corner, both the celebrities and the fans are looking forward to new styles and surprises from the fashion world.
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