The Entertainment Industry Foundation has mobilized the entertainment community around a groundbreaking initiative designed to inspire a new era of service and volunteerism.

Called iParticipate, the initiative aims to show what we can achieve when we all pull together. A number of celebrities have given their support to the campaign, including Michelle Obama, Blythe Danner, Morgan Freeman, Faith Hill, Matthew McConaughey, Gwyneth Paltrow, Simon Baker (CBS’ The Mentalist), Emily Deschanel (FOX’s Bones), Eva Longoria Parker (ABC’s Desperate Housewives), Julia Louis Dreyfus (CBS’ The New Adventures of Old Christine), Masi Oka (NBC’s Heroes), Michael Strahan (FOX’s Brothers), Kate Walsh (ABC’s Private Practice) and Rainn Wilson (NBC’s The Office).

As a centerpiece for this initiative, EIF has enlisted major broadcast networks including, ABC, CBS, FOX and NBC, for an unprecedented, week-long television event beginning Monday, October 19. Tune in to seven days and nights of television and watch how your favorite TV shows and personalities shine a light on the power of community service.

The rate at which Americans volunteer regularly has not increased in 40 years and has generally remained around 26% of the population, according to a survey conducted by the U.S. Bureau of Labor Statistics. While volunteerism usually declines during periods of economic distress, volunteerism is currently on the rise in America, particularly among young people, according to the Corporation for National and Community Service.

EIF has also produced a series of public service announcements to reinforce the importance of volunteerism. Through these PSAs, EIF will also recognize and encourage support for five key areas of service: Education & Children, Health & Well Being, Economic Development, Environmental Conservation, and Support for Military Families.

To coincide with the week of programming, hundreds of employees working at entertainment industry companies are answering the call to serve with organized volunteer projects throughout Los Angeles. Planned projects include:

  • Tuesday, October 20
    Paramount Pictures, NBC Universal and United Talent Agency (UTA) will team up to make food packages for families at the Los Angeles Regional Food Bank.
  • Thursday, October 22
    Warner Bros. Entertainment employees will be planting trees in Griffith Park, which was devastated by fires last year, in partnership with TreePeople.
    WME Entertainment will volunteer at the Lowman Special Education Center with The Art of Elysium, a program that helps children battling serious medical conditions.
    Fox Entertainment Group, International Creative Management (ICM) and Screen Actors Guild(SAG) will work side-by-side with CITY YEAR corps members to beautify Carthay Center Elementary School.
  • Friday October 23
    Sony Pictures Entertainment, AEG and Paradigm will build homes for Habitat for Humanity at the first LEED certified housing development in the city of Lynwood.
  • Saturday, October 24
    Disney | ABCTelevision Group and Creative Artists Agency (CAA) will assemble holiday care packages for military troops with Operation Gratitude at the Van Nuys National Guard Armory.

Other entertainment organizations who will volunteer this week include: CBS, Directors Guild of America, Nickelodeon, Producers Guild of America and Writers Guild of America.

Also as part of the initiative, ABC’s Dancing with the Stars judge and iParticipate celebrity ambassador Carrie Ann Inaba will donate her time along with 50-plus volunteers for a day of service at the Three Square Food Bank in Las Vegas on Wednesday, October 21st at 10:30 AM.

Inaba will join her fellow volunteers in sorting and packaging food for distribution to needy residents of Southern Nevada. Three Square is the only food bank in Las Vegas and prepares more than 8 million meals annually for underprivileged families. Inaba supports numerous charities along with “iParticipate” including the Face Foundation and Rescue Train.

To find out more about iParticipate, to watch PSAs, or to take part in this amazing revolution of volunteerism, visit the official website here.

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