By Delinda Lombardo on
Montblanc has been known for generations as a maker of sophisticated, high quality writing instruments, and for their unwavering support of UNICEF.
One year ago, Montblanc committed to raise US$1.5 million for UNICEF between February 2009 and June 2010 through its global Signature for Good initiative. This initiative features twelve of the world’s brightest stars photographed portraying a heroine from one of literature’s timeless classics.
Emily Blunt, Marcia Cross, Andie MacDowell, Helen Hunt, Milla Jovovich, Eva Longoria, Sienna Miller, Christina Ricci, Susan Sarandon, Mira Sorvino, Jessica Lange and Lauren Hutton each donated their portrait to an exhibition and auction to support UNICEF.
The Montblanc Charity Cocktail to honor UNICEF celebrated the Weinstein Company’s Academy Award Nominees “Inglourious Basterds” (8 nominations); “Nine” (4 nominations); and “A Single Man” (1 nomination).
Celebrities such as Jackie Bissett, Adrien Brody, Kristin Davis, Lawrence Fishburne, Tom Ford, Diane Kruger, Nicole Richie, Quentin Tarantino and many others attended this exclusive Charity Gala hosted by Montblanc, where Montblanc International CEO Lutz Bethge handed over a subtotal of US$2 million to Ms. Caryl M. Stern, president and CEO of the U.S. Fund for UNICEF.
Following the event, the Montblanc Wish Tree, bearing these special aspirations for those less fortunate, will tour the world, and return to New York City in September where it will be exhibited for the international launch of the Montblanc Donation Pen John Lennon to collect more wishes. At this special occasion, Montblanc will further announce the charity programs which will benefit from the donations of the sales of the Montblanc John Lennon pen. At the end of the year, the Montblanc Wish Tree will be auctioned to benefit education programs for children in need.
Copyright © 2010 Look to the Stars