Working to ensure gender balance among children’s roles in the media.

Gender equity has progressed in many ways, but male characters still far outnumber female characters in the movies, television and other media aimed at our youngest children. Our culture does not reflect the fact that women and girls are half of the population. The presence of a wide variety of female characters in our children’s earliest media is essential for both girls’ and boys’ development.

Collaboration is the project’s hallmark as See Jane works hand-in-hand with the entertainment industry to improve children’s earliest media exposure from the inside out.


Celebrity supporters 3

Geena Davis Institute has received support from the following celebrities listed on this site: