Cotton Incorporated hosted an event last week to celebrate one million pieces of denim collected for its Blue Jeans Go Green (formerly Cotton From Blue to Green) denim recycling program at Mondrian Los Angeles on the iconic Sunset Strip in West Hollywood.
Celebrity guests at the event included host Miles Teller; DJ Trey Smith, Joe Jonas, Michael B. Jordan, Nikki Reed, Darren Criss, Chord Overstreet, Becca Tobin, Derek Hough, Rebecca Romijn, Jerry O'Connell, Lori Loughlin, Amber Valletta, Shenae Grimes, Josh Beech, Bobby Campo, Brett Davern, Francesca Eastwood, Cassie Scerbo, Ross Philips, Kendrick Sampson, Riley Voelkel, and Joey Maalouf.
In September, Blue Jeans Go Green announced a unique auction designed to raise awareness about textile recycling and to help the program collect its one-millionth piece of denim. Fifteen celebrities, including Hayden Panettiere, Heidi Klum, Adriana Lima, Britney Spears, Dwyane Wade, Darren Criss and more each contributed a pair of autographed jeans from their closets for “The Great Denim Challenge,” an online auction in which denim is the currency. Bidding concluded on November 3rd.
The 15 pairs of jeans from the auction were featured in an interactive display at the event. The evening also included music by DJ Trey Smith.
The Blue Jeans Go Green denim recycling program, which began as Cotton From Blue to Green, has diverted over 600 tons of denim from landfills since it began in 2006. The diverted denim has been given “new life” in the form of nearly 2 million square feet of UltraTouch Denim Insulation; much of which has been provided to communities in need through Habitat For Humanity affiliates and civic-minded building projects around the U.S.