Water Now, a Cause Brand created by renowned philanthropic producer David Clark and in partnership with UN-Water’s World Water Day, today announced the overall social media voice exceeded more than one billion people at the time the clean water campaign ended on March 22, 2015.
The Water Now branded Cause Flash launched on March 11th with an initial social media voice of 523 million people. By empowering celebrities and the public to easily join the campaign via the Cause Flash digital platform, the social media reach of the clean water initiative quickly swelled to over 800 million people in just seven days. The Cause Flash platform allows supporters to easily re-tweet and forward Water Now call-to-action posts on Twitter, Facebook and Google+. When the social media voice is combined with the re-tweets and posts of engaged followers, the overall social media voice of the Water Now campaign topped one billion people on UN’s World Water Day, making it the largest clean water social-media campaign in history.
“It is such an honor to partner with UN’s World Water Day, in order to support World Vision, the largest and most effective non-governmental agency delivering clean water to the developing world today," said Water Now and Cause Flash Founder, David Clark. “We’re also very grateful to all participating celebrities and the public who lent their social media voices so children could have something as simple as clean water.”
The Water Now global initiative united dignitaries, celebrities, and social advocates who all shared a Water Now Cause Flash link urging people to donate funds and lend their own social media voices (Twitter, Facebook and Google+ followers) so children could receive clean water via World Vision Water’s ongoing work.
“We are honored to be the charity of choice for Water Now, to help more children get clean drinking water,” said Dr. Greg Allgood, Vice President of Water at World Vision. “The outpouring of support from the celebrities was truly amazing, and we’re grateful to be a part of an effort with a social media voice of 1 billion people.”
Participating celebrities included Pharrell Williams, Britney Spears, Alicia Keys, Pitbull, One Direction, Justin Bieber, Fergie, Ke$ha, Jason Mraz, Juanes, Romeo Santos, Aloe Blacc, Robin Roberts, Nick Jonas, Jason DeRulo, The Vamps, Meghan Trainor, Afrojack, Colbie Calliat, Alex and Sierra, Shawn Mendez, Fifth Harmony, Natasha Bedingfield, Pentatonix, Sia and Sesame Street.
To learn more about the Water Now campaign and how to help World Vision Work go to causeflash.org.