GRAMMY Award-winning, international superstar Pitbull and the Hard Rock Heals Foundation are hitting the stage with the release of the brand’s latest merchandise line on Monday, January 16, 2017.
The Pitbull Signature Series: Edition 35 shirt, inspired by the global star, Mr. Worldwide, supports the SLAM Foundation to help advance learning opportunities for children around the world.
“Music and education have always been a driving force in my life,” said Pitbull. “Partnering with the Hard Rock Heals Foundation for my Signature Series shirt will benefit SLAM! (Sports, Leadership, Arts and Management) in its effort to help students from all walks of life achieve their highest potential.”
“Pitbull and Hard Rock understand how imperative it is to invest in our future through the education of children,” said Kellie Brown, Philanthropy Manager for Hard Rock International. “Pitbull has been a supporter of the Hard Rock brand, and we are honored to collaborate with him on this Signature Series program that we know will have an impact on children around the globe.”
A percentage of the retail price of each Pitbull Signature Series shirt sold will be donated to SLAM through the Hard Rock Heals Foundation. The new Signature Series shirt features Pitbull’s famous moniker, “Mr. Worldwide,” in vibrant turquoise and pink lettering in homage to his Miami upbringing. The limited-edition black shirt is available in men’s and women’s sizes and can be purchased online and at participating Rock Shops at Hard Rock Cafe, Hotel and Casino properties around the world.
Hard Rock developed the concept of partnering with world-renowned musicians and bands to create and donate imaginative designs more than 20 years ago. These unique designs are converted onto shirts and sold at Hard Rock properties worldwide. Through the Hard Rock Heals Foundation, a portion of the retail price benefits the artist’s preferred charity. Pitbull joins a legendary roster of music icons – including Bob Marley, Rihanna, Imagine Dragons, U2, KISS, Bruce Springsteen, Eric Clapton, The Who, Jon Bon Jovi, Linkin Park, Shakira, Ringo Starr and Jimi Hendrix – who have become part of Hard Rock’s Signature Series and Artist Spotlight programs, which have helped to raise millions of dollars for charitable causes around the globe.