By Tim Saunders on
Momentum is building behind Annie Lennox's Sing Campaign, and the singer is now offering fans the chance to download the song that started it all for free in an initiative to raise awareness of the HIV/AIDS problem in South Africa.
US residents will be able to download the song from Amazon MP3 until March 17 and support the Treatment Action Campaign, an orgainization that provides much needed support in the country’s struggle against the deadly virus.
The single, which was made available in the UK through the Body Shop, has sold out in countries such as Ireland and cities such as London. The entire UK has sold half of its stock in only two days, an unprecedented occurrence in the music industry, especially in relation to a charity single.
“One third of pregnant women in South Africa are HIV positive,” said the 53-year-old in a recent CNN interview. “We can prevent their children being born with the virus if we let the women have access to treatment. If you do not allow that to happen, you’re going to have future generations simply being wiped out.”
Lennox was joined by a choir of 23 well-known female performers for the song, which was originally released on her Songs of Mass Destruction album in 2007. The former Eurythmics lead singer believed that a group of female voices would make the message of the song stronger, so she enlisted the talents of Madonna, Céline Dion, Dido, Faith Hill, Joss Stone, Pink, Melissa Etheridge, Fergie, Bonnie Raitt, KT Tunstall, Shakira, Beth Orton, Sarah McLachlan, Anastacia, the Sugababes, KD Lang, Martha Wainwright, Angélique Kidjo, Beverley Knight, Shingai Shoniwa, Gladys Knight, and Isobel Campbell in the recording.
“Because I had written a song called ‘Sisters Are Doing It For Themselves’ in the 80s, which became a fairly well-known feminist anthem really, [I thought] perhaps it would be possible to try to attempt to write another kind of anthemic song for women,” said Lennox. “So I started to write a song and it ended up being called ‘Sing’. I sort of melded the song in with an HIV activist song written by a group of activists living in Khayelitsa in South Africa.”
The Sing Campaign, which Lennox launched in 2007, has also just set up a new video on YouTube, in which the public can leave comments in support of the campaign.
More information about the campaign, visit the Sing Campaign website.
Copyright © 2008 Look to the Stars