Hollywood stars and LA’s finest attended Belvedere Vodka's pre-Grammy party at Avalon to celebrate its partnership with (RED) to raise proceeds for the Global Fund – among the world’s leading financiers of programs to fight HIV/AIDS in Africa.

Mary J Blige Belvedere RED
Mary J Blige Belvedere RED

Chelsea Handler, Forest Whitaker, Sheila E., Kelis, Heather Graham, Sam Trammell, Malin Ackerman, Sophia Birch, Natasha Bedingfield, Skrillex, Tulisa Constavalos and Paris Hilton all attended a private performance by Grammy award-winning artist Mary J. Blige who performed some of her greatest hits including ‘Family Affair,’ ‘One’, ‘No More Drama’ and ‘Just Fine’.

Belvedere continues to uphold their commitment to fighting AIDS/HIV in Africa. On behalf of all Twitter users who signed the special edition (BELVEDERE) RED virtual bottle on the night by tweeting #BELVERED, Belvedere will donate $1 for each signature to the Global Fund.

During the event, guests were able to view the spectacular (BELVEDERE)RED Double Sphere Hanging, a specially-commissioned art installation by acclaimed artist Carsten Höller to honor the union of (RED) and the world’s first super premium vodka.

Following the performance, guests attended the Belvedere’s VIP after-party at Bardot where guests enjoyed delicious cocktails including Belvedere (RED) Crimson Squeeze, Belvedere (RED) Crush and Belvedere Unfiltered Rosemary Julep.

Mary J Blige said: “I’m delighted to be supporting (Belvedere) RED in their fight against HIV & AIDS in Africa. It is one of the most devastating issues faced by millions in Africa and if we can raise awareness with this event and encourage people to buy (PRODUCT) RED, we’ll be one step closer to an HIV / AIDS free generation in 2015.”

comments powered by Disqus

Latest news

Performers Announced For TIDAL X: Brooklyn

Performers Announced For TIDAL X: Brooklyn Oct 17, 2018

Today, global music and entertainment streaming platform TIDAL announced the lineup for the 4th Annual “TIDAL X: Brooklyn” philanthropic concert will include performances from Lil Wayne, Ms. Lauryn Hill, Meek Mill, Anderson .Paak, Kaskade, Normani, Kodak Black, Teyana Taylor, Bazzi, Lil Skies, Mozart La Para, Black Thought, Queen Naija, The Lox, Vic Mensa, BlocBoy JB, DaniLeigh, Danielle Bradbery, Jay Critch, Snoh Aalegra, SiR, Westside Gunn, Conway, Arin Ray, Jacob Banks, Cautious Clay and Patrick Droney. More
More news