Through a partnership between EDUN LIVE and Hard Rock, the limited-edition shirt will be available in stores and online, with 15% of the retail price benefitting Amnesty International in support of the organization’s human rights campaigning efforts worldwide.
The world’s top artists and bands have collaborated with Hard Rock International for more than two decades as part of the brand’s acclaimed Signature Series program, helping to raise millions for a variety of worthy endeavors globally.
“I hope this T-shirt generates loads of cash for Amnesty International and their tireless work towards the release of prisoners of conscience all around the world,” said The Edge of U2. “Plus there’s a guitar on it – so it’s a win-win as far as I’m concerned.”
Hard Rock’s U2 Signature Series: Edition 30 T-shirt ($26) features an image of an electric guitar with angel wings, emblazoned with the words “JUSTICE,” “HUMANITY” and “EQUALITY.” A barbed wire is seen wrapped around the neck of the guitar. The back of the T-shirt bears the signatures of each member of U2, including singer Bono, guitarist The Edge, bassist Adam Clayton and drummer Larry Mullen, Jr.
“We are thrilled that U2, Hard Rock and EDUN have generously offered to support Amnesty International in this high-profile way,” said Thomas Schultz-Jagow, Campaigns & Communications Director, Amnesty International. “We have a history of working with all three, and the combined power of us all coming together on this project will make a huge difference by raising awareness of our human rights work around the world.”
“We are proud to support Amnesty International and aid in the fight for human rights worldwide through the Signature Series program,” said Annie Balliro, Senior Director of Brand Philanthropy, Hard Rock International. “Hard Rock is honored to have U2, legendary musicians and dedicated activists, join with us to raise funds and awareness for such an important organization.”
The new T-shirt will be available online and at Rock Shops at Hard Rock Cafe locations in New York, London and Dublin on December 10, 2012 to coincide with International Human Rights Day. It will be available in Hard Rock Cafes, Hotels and Casinos worldwide beginning in February 2013. The U2 Signature Series T-shirt is printed on a navy blue EDUN LIVE T-shirt made from 100% African cotton and is available in men’s sizes.
Hard Rock’s Signature Series Lineup
Hard Rock developed the concept of partnering with world-renowned musicians and bands to create and donate imaginative designs more than 20 years ago. These unique designs are reproduced onto T-shirts and sold at Hard Rock properties worldwide, with a portion of the retail price benefitting the artist’s preferred charity. U2 joins a legendary roster of rock icons – from The Who, Bruce Springsteen and Eric Clapton, to Jon Bon Jovi, Shakira, Ringo Starr and John Lennon – who have become part of Hard Rock’s Signature Series program, which has helped to raise millions of dollars for charitable causes worldwide.
Source: PR Newswire