Look to the Stars is pleased to announce that we will work year-round with The Noble Awards to promote philanthropy in Hollywood.

The inaugural Noble Awards, taking place at the Beverly Hilton Hotel on Sunday, October 18, has announced five new award honorees. The Blind Project, The Lollipop Theater Network, Padres Contra el Cancer and Playing for Change will be honored along with six previously announced charities. In addition, Morgan Freeman will receive a Lifetime Achievement Award. The two-hour event, hosted by “Access Hollywood’s” Billy Bush, seeks to annually honor up to a dozen charities and celebrities who actively support them, elevating awareness of these organizations and the significant impact of their work.

Celebrities who will accept awards on behalf of the charities being honored include Laila Ali (Women's Sports Foundation), Billy Bush (Lollipop Theater Network), Kenny Edmonds (Stand Up To Cancer), Teri Hatcher (Children's Hospital Los Angeles), Norman Lear (Playing for Change), Joel Madden (The Art of Elysium), AnnaLynne McCord (The Blind Project), Nancy O'Dell (Best Buddies International), Eva Longoria Parker (Padres Contra El Cancer) and Brett Ratner (DoSomething.org). During the ceremony, each will be presented with an award sculpture, designed by Antonio Banderas, with personal touches added by children who participated in The Art of Elysium workshop at the Shriners Hospitals for Children. Brian McKnight and Julio Iglesias, Jr., along with Emily Bear and Timothy Mitchum will provide live musical performances throughout the evening.

“We are delighted to present these eleven distinguished charities and their celebrity supporters with the inaugural Noble Award,” stated Janeen Mansour, creator and executive producer of The Noble Awards. “With the presentation of The Noble Awards, our goal is to turn the spotlight back onto these celebrities and charities to provide recognition, to educate, to inspire, and to encourage even more support from the Hollywood community and the public at large.”

Morgan Freeman will receive the Lifetime Achievement Award for his tireless work and dedication to over a dozen non-profits. Freeman’s diverse charitable efforts include working with American Red Cross, Artists for a New South Africa, the Campaign for Female Education, Earth Biofuels, Grenada Relief Fund, Mississippi Animal Rescue League and Mississippi State College of Veterinary Medicine. Freeman has also done PSAs for Sierra Club, and a number of Entertainment Industry Foundation campaigns, covering issues like colon cancer prevention, health care reform and volunteerism.

“The Entertainment Industry Foundation is pleased to be a part of the inaugural Noble Awards,” said Lisa Paulsen, President and CEO of Entertainment Industry Foundation. “We are honored and so proud to present our dear friend and exceptional actor Morgan Freeman with the Lifetime Achievement Award for his outstanding charitable work and ongoing contributions to so many important social causes.”

The Noble Awards will kick off the “Be A Noble” Movement, a perennial effort to encourage each and every person to “Be A Noble,” and inspire them to give back and take action with a purpose on a global scale. Some of these initiatives include:

  • Look to the Stars will work year-round with The Noble Awards to promote philanthropy in Hollywood.
  • As part of next year’s Cup with a Cause program, 7-Eleven, in collaboration with The Noble Awards, will produce a series of celebrity-designed coffee cups featured in stores nationwide. A minimum of $250,000 will go towards each participating celebrity’s charity of choice. During The Noble Awards’ cocktail hour, guests will be asked to design cups as part of the program.
  • Participant Media and Takepart.com, the official “action” platform for the Awards, have partnered with the “Be A Noble” Movement to provide the Foundation with a web platform to showcase the work of all the organizations they are honoring throughout the year.
  • ONEHOPE Wine has bottled an award-winning varietal of wine to be labeled “NOBLE.” 100% of all proceeds from each bottle will go towards the “Be A Noble” Movement, to be distributed among the honored charities.
  • Rumblefish Jewelry will design a jewelry line based on The Noble Awards and “Be A Noble” Movement, where a percentage of sales will be donated to Noble charities.

Additional partners include EIF/iParticipate, The Hollywood Reporter, Audi, Beverly Hilton, Mobile Cause, Rosenthal and GoodSearch.

As the film industry has the Oscars, television the Emmys and the music industry the Grammy Awards, the charity community and its most dedicated Hollywood supporters will gain global recognition with the staging of The Noble Awards. Produced on behalf of the Celebrity Charity Awards Corporation, a non-profit organization, the first annual awards will take place on October 18, 2009. The Celebrity Charity Awards Corporation will launch a year-round movement to BE A NOBLE to better unify the efforts of charities with celebrities, influencers, media and everyday citizens in order to create an effective forum for change and service. For more information, please visit www.thenobleawards.org.

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