Love Our Children USA has announced that NYC Mayor Michael Bloomberg is proclaiming October 5th Blue Shirt Day to signify the importance of National Bullying Prevention Awareness Week, October 4th – 10th.

Thousands of kids and adults will wear blue shirts as they make their way to school or to the office on October 5 as a grassroots national movement to STOMP Out Bullying.

The organization launched the STOMP Out Bullying Campaign in October, 2008. STOMP Out Bullying focuses its efforts to reduce Bullying and Cyberbullying, decrease school absenteeism and truancy, educate against homophobia and racism and deter violence in schools, playgrounds and communities across the country. To date over 53,000 have committed to STOMP Out Bullying on the site.

It’s not just our politicians who support STOMP Out Bullying an initiative of Love Our Children USA, but celebrities are out in full force to help.

Teen Celebrities Demi Lovato, JoJo and the latest children’s sensation The Oogieloves participate in the public service campaign which includes TV spots, videos, posters, brochures and wristbands. Additional celebrities such as Brittany Snow, Naturally 7 and others are slated to join the ongoing campaign created by the Geppetto Group.

In order to raise funds for bullying and cyberbullying prevention, education and peer mentoring in schools, Love Our Children USA is holding its Second Annual Celebrity STOMP Out Bullying Auction on CharityFolks from October 5th –16th.

This year’s celebrity contributors include: Elton John, Billy Joel, Bette Midler, Ellen DeGeneres, Phil Collins, Demi Lovato, Kelly Clarkson, Chris Daughtry, Bryan Adams, Metallica, Guster, Dancing With The Stars, American Idol, So You Think You Can Dance, Bye Bye Birdie, Rock Of Ages, the NJ Nets and more.

“Kids who are intimidated, threatened, or harmed by bullies often experience low self-esteem and depression, whereas those doing the bullying may go on to engage in more serious antisocial behaviors. Some kids are so traumatized by being bullied, that they contemplate suicide. Bullies often have been the victims of bullying or other mistreatment themselves” said Ross Ellis, Love Our Children USA Founder and Chief Executive Officer. This campaign’s key purpose is to educate those kids who are being bullied and those who are bullying, that there are choices for them to get help.

To find out more about the campaign, go to LoveOurChildrenUSA.org and StompOutBullying.org.

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