Stella McCartney Launches Charity Tees For Meat Free Mondays

Fashion designer Stella McCartney has designed two new t-shirts to raise awareness of Meat Free Mondays.

“MFM (Meat Free Monday) is about us all taking control of the environment we live in for our kids and the generations to come,” she said. “Whether you eat meat or not, you can be part of this decision to limit the meat industry destroying our planet’s resources.”

The tees are part of her second childrenswear collection for GapKids, and will be available in selected London stores.

Stella launched the campaign last year with her father, Paul McCartney, to encourage people to “go vegetarian” for at least one day every week. It has drawn support from a range of celebrities, including Yoko Ono, Kelly Osbourne, Moby, Alec Baldwin, Kevin Spacey, Ricky Gervais, Chris Martin of Coldplay, Sheryl Crow, artist Jeff Koons and chefs Yotam Ottolenghi and Giorgio Locatelli.