By Tim Saunders on
Launching on June 7, the iconic restaurant will offer a three-course vegetarian meal every Monday, with options such as the Linda McCartney Vegetarian Burger.
“Since our founding in 1971, Hard Rock has been known for delicious fare, commitment to music and dedication to philanthropy, and ‘Meat Free Mondays’ is the perfect combination of these attributes that have made our brand famous,” said Marc Carey, European Regional Sales & Marketing Manager. “We’re also extremely proud to partner with our Hard Rock Calling 2010 headliner Paul McCartney and show support for his charity!”
McCartney launched the Meat Free Mondays campaign a year ago to encourage people to “go vegetarian” for at least one day every week. The campaign raised the support of a number of celebrities, such as Stella McCartney, Yoko Ono, Kelly Osbourne, Moby, Alec Baldwin, Kevin Spacey, Ricky Gervais, Chris Martin of Coldplay and Sheryl Crow.
“Having one designated meat free day a week is actually a meaningful change that everyone can make, that goes to the heart of several important political, environmental and ethical issues all at once,” said Sir Paul. “For instance it not only addresses pollution, but better health, the ethical treatment of animals, global hunger and community and political activism.”
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