A group of celebrities have donated their little black dresses to a new charity auction.
The little black dress is an iconic symbol of simple elegance—every woman’s easy choice for looking good and feeling confident. Just like its namesake, new Little Black Dress Vodka is designed specifically to capture the essence of what women want in a cocktail: fuss-free, burn-free, and flavorful, with an eye toward calorie count. Developed entirely by a team of savvy ladies – from concept and product innovation, brand management to legal, production and finance – this is an industry rarity. This fully female team created vodkas they’d want to sip. In addition to its classic offering, Little Black Dress Vodka’s three deliciously natural flavors – pineapple honey, blueberry pomegranate, and black cherry-vanilla – are only 90 calories per 1.5 oz serving. National distribution commenced mid-January 2012; each 750ml bottle retails for $13.99.
The new “collection” will co-host the annual Little Black Dress Vodka and Wines Celebrity LBD Auction benefiting Dress for Success. More than $140,000 has been raised for women’s charities by Little Black Dress since 2007. Scarlett Johansson is the first to donate an LBD for the 2012 auction; Sienna Miller, Kelly Ripa, Mariska Hargitay, Denise Richards, Garcelle Beauvais and Naturi Naughton quickly followed suit. Bidding begins May 9th and wraps up June 8th. LookToTheStars.org will bring you more details closer to the launch of the auction.
Some of Hollywood’s most well-known stars – including Tina Fey, America Ferrera, Jenna Fischer, Edie Falco, Felicity Huffman, Julianne Moore, Kim Cattrall, Nancy O'Dell, Teri Hatcher, Lisa Kudrow, Chloë Sevigny, Angie Harmon, Jane Seymour, Laura Linney and many more – have taken part in past auctions.