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Hollywood Domino is the new craze sweeping the world, and two launch events over the weekend attracted stars from across the celebrity spectrum to raise money for charity.

Friday night, November 7, saw the first of the launch events take place in London, with well-known faces such as Charlize Theron, Sienna Miller, Tom Hollander, Ridley Scott, and Giannina Facio in attendance to raise cash for the Charlize Theron African Outreach Project. This was followed on Sunday, November 9, by a second tournament in New York, attended by Salma Hayek, James Franco, Nicole Richie, Joel Madden, Jessica Alba, Molly Sims, Jeremy Piven, Kim Raver, Jason Lewis and many more to raise money for The Art of Elysium.

Hollywood Domino is a new take on a very old game originally invented in China over 400 years ago. The new version was developed after two young entrepreneurs – Inge Theron and Daya Fernandez – met in LA during the Oscars. It was not long before a select group of celebrity friends including Salma Hayek, Demi Moore and Ashton Kutcher caught onto the trend and began to meet regularly to play.

“Beating the credit crunch has never been so much fun,” said Inge Theron. “Staying in has definitely become the new going out. ‘Hollywood Domino’ is a fun and exciting parlour game that you cannot help being absorbed by. It is strategic and highly addictive, and brings the glamour of the Hollywood Hills into your living room.”

The game is available for purchase from Amazon.com, Wal-Mart, Toys R Us, and other selected retailers.

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