Tonic.com has announced the launch of a new charity auction series. Leading celebrities from the worlds of music, film, television, and fashion have contributed an autographed iPod loaded with their personal playlist to be auctioned off, with all proceeds benefiting Music Rising, a campaign founded in 2005 to replace lost or destroyed instruments of musicians in the Gulf Coast Region after the hurricane disasters.
Over seventy celebrities will participate in the auction series including U2's The Edge, former President Bill Clinton, Madonna, Beyoncé Knowles, Cher, Donna Karan, Warren Buffett, Christy Turlington, Britney Spears, Michael Stipe, Gwen Stefani, Mariah Carey, Stevie Nicks, Michael Buble, Ben Affleck, Ellen DeGeneres, Estelle, Faith Hill, Carrie Underwood, Scarlett Johansson, Peter Wentz, Randy Jackson, will.i.am, Kevin Bacon, Gisele Bundchen, Marc Jacobs, Ed Burns, Samantha Ronson, Nick Lachey, Petra Nemcova, Mandy Moore and many others.
Each celebrity was given a new iPod which they each autographed and Tonic pre-loaded with a playlist of ten to twenty of the celebrities’ favorite songs. Beginning February 12 between one and five separate iPod auctions will simultaneously launch every week on eBay; playlists will be revealed to the public on both tonic.com and eBay when auctions are launched.
“Music Rising is honored to be the charitable beneficiary of Tonic’s innovative iPod auction series,” said Bob Ezrin, Co-founder of Music Rising. “My visits to New Orleans gave me a firsthand look at the devastation which tragically destroyed the lives of thousands. Every person who wins an iPod bid will directly be helping ensure that one of the Gulf Coast’s greatest assets, its music, will rise again.”
“Everyone who has ever wondered what songs their favorite celebrities listen to in their home or on the road won’t have to wonder much longer,” said Pankaj Shah, CEO and Founder of Tonic. “We’ve compiled pre-loaded, autographed iPods from countless iconic celebrities to share with the public. By bidding on an autographed iPod, you’ll be helping to aid in the continued rebirth of the Gulf Coast Region. The Celebrity iPod Auction Series is Tonic’s first major campaign of 2009 to offer consumers an opportunity to create social good and we’re thrilled to rally people behind a great cause.”