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Jaden and Willow Smith – the actor children of Will Smith and Jada Pinkett Smith – have spoken about their support for PROJECT ZAMBI, a charity initiative started by a group of Hasbro employees to help raise awareness and funds for the estimated 15 million children who have lost parents and relatives to the AIDS epidemic in Africa.

“Willow and I joined Project Zambi to represent all the kids out there who want to make the world a better place,” said Jaden. “We want to encourage kids everywhere to lend a hand and join us in spreading the word about how much children who have been orphaned by AIDS in Africa need our help.”

The children have joined a host of stars – including Jessica Biel, George Clooney, Glenn Close, Ellen DeGeneres & Portia de Rossi, Leonardo DiCaprio, Joely Fisher & Brad Garrett, Jennie Garth & Peter Facinelli, Hugh Jackman, Scarlett Johansson, Jonas Brothers, Alicia Keys, Heidi Klum, Kathy Najimy, Rhea Perlman & Danny DeVito, Graham Rahal, Susan Sarandon, Brooke Shields, Taylor Swift, James Taylor, Barbara Walters, Denzel Washington, and Naomi Watts – in signing toy elephants to benefit charities such as Keep A Child Alive, the African Children's Choir, the Hole in the Wall Gang Camps, the Chikumbuso Women and Orphans Project, the Children of Uganda, Global Action for Children, the Global Fund, Save the Children, SOS Children's Villages and many more.

“Project Zambi is about kids and for kids, and it’s so important that we all learn to take care of each other,” said Willow. “Even from the other side of the world, kids in Africa will know they have friends who care about them.”

The 10-day Project Zambi Celebrity Charity Auction is being held online via eBay beginning October 5 with bidding closing on October 15. Visitors will be able to log on to www.ebay.com/projectzambi.

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